Betsy Eves
Writer. Entrepreneur. Builder.
Lived
Experience
Is Data.
There’s more to the story.
And something to be done with it.
Putting experience to work.
Explore the work
Founder coaching · Schubert Wellness
Making the pieces work together.
Ideas, people, and real-world constraints. I help founders connect what they’ve learned with what comes next — and build what can last.
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With Schubert Wellness, we work through the relationship between a founder’s services, Cradle Wave Pillow, customer experiences, and business systems. We review what she’s learning, examine what works, and make decisions she can act on.
Coaching creates room to think and choose a direction. Defined consulting projects can include building a system and teaching you how to use it.
Tell me about your business
URMC / WAV
A family’s perspective, included.
Caregiver insight to strengthen programs, partnerships, and the systems around them.
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My advisory collaboration with the University of Rochester Medical Center and Worried About a Veteran brings lived experience and program knowledge into resource development and review.
I ask what recommendations require of a family, who carries the responsibility, and whether the guidance accounts for life beyond a single crisis.
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JavaCupcake
Still building, since 2009.
A home for practical how-tos, honest stories, and creative work that helps people make things.
Learn moreLatest writing
Read all essays-

The Emotional Labor of Explaining the Men in Our Lives
You don’t have to hide the shortcomings of the men in your life with me. They are theirs. You don’t have to…
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You’ve Changed
I’m starting to realize something about change. People say “you’ve changed” to me like it’s a problem. Like it’s something that needs…
Bring me into what
you’re building.
I bring a practical, big-picture perspective to founder coaching, caregiver collaboration, and writing. Let’s talk about what you’re working on and how I can help.
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